Project Attributes Branding

Fashion Look Book Design

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This project was made for NORMA ISHAK for marketing their 2014 new products.

When communicating with Valerie Mouawad, one of the founders of NORMA ISHAK, she told me that she wanted a style that could bring a fresh look to customers. After doing research, I noticed that their logo are very beautiful, but it was never used in anywhere else except logo itself, so I decided to attempt to play with their logo as a layout for one of the books. I thought it could not only bring a fresh look to customers, but also brand their logo and make a deep impression on customers’ mind. 

Norma Ishak is a luxury accessory line that celebrates the individual style and personality of the contemporary woman. 



PALA Digital Dentures E-Learning

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This project was made for Heroes Kulzer.

PALA Digital Dentures was Heroes Kulzer‘s new program, and they wanted to create an E-Learning Application for this new program.

My responsibility included creating: E-Learning UI Design,  E-Learning Introduction Motion Graphics, and E-Learning Reference Prints.

Heraeus Kulzer GmbH is one of the world’s leading dental companies with its headquarters in Hanau, Germany. Company link:

LeChase eReference Application

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This project was made for LeChase Construction. It was an eReference application that aiming to help employees in LeChase Construction learn how to stay safe in job sites. It primarily was used on mobile devices, such as iPad and iPhone.

My responsibility included creating: User Interface, Application Intro Motion Graphics, and Print Materials.

LeChase Construction Safety Teaser

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This project was made for LeChase Construction.

In the past, I have worked projects range from teaser, newsletter, UI design, to book design for LeChase Construction Learning and Developing Department, they liked my works and would like to keep a long term partnership with me. This was a new teaser that I made about safety.

LeChase Construction is a full service construction management and general construction firm with extensive experience in a wide range of industries. Headquarters are in Rochester, Albany, Binghamton, Corning, Ithaca and Syracuse, NY as well as Charlotte and Durham, NC Corporate Headquarters are in Rochester, New YorkUnited States.